Two of these categories -- detergent cakes and washing powder - account for around 15 per cent of the overall FMCG market of Rs 80,000 crore (Rs 800 billion), according to estimates made by analysts. Leading market research firm A C Nielsen's data for November 2008 show an across-the-category drop in sales volumes compared to the preceding month.
Sony Entertainment Television India, Nick India and Sony Pix are looking beyond television for revenue. They plan to improve their respective websites to build a community of online users in order to attract online advertisements. They are looking at the mobile platform for ringtone, wallpaper and games downloads.
The recession is beginning to affect final placements at premier B-schools and IITs. Recruiters are maintaining last year's salary levels.
Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action, say three of the top minds of the country's advertising industry.
At a time when most B-schools are slashing annual festival budgets because corporate sponsorships are drying up, IIM Calcutta (IIM-C) has increased its budget by nearly 20 per cent for its four festivals this year.
Big-ticket events are likely to witness a 50 per cent drop in 2009 as corporates have cut down on sponsorships and marketing spends.
Indian retailers are an optimistic lot when it comes to deciding on expansion plans for 2009. Retailers such as Spencer's Retail, Future Group, Shoppers Stop, Westside, Wills Lifestyle, Bata India, and Raymond find the 30-40 per cent drop in retail rentals a reason to cheer.
Marketers are now looking at consolidation with top three-four channels in a genre and effecting long-term deals with frequent reviews.
After a gap of five years, Hindustan Unilever has bagged slot zero position on B-school campuses. In 2007, the company had slipped to number 14 on the recruiters' list of B-schools. "It's an improvement of our brand value and affirmation of our employer brand," says Leena Nair, executive director HR, Hindustan Unilever.
Television and print media are expected to lose up to 10 per cent of their cumulative market share to new and emerging mediums like radio, digital and out-of-home (OOH) in 2009, as the overall growth rate of the advertising industry is set to decline in the new year, analysts tracking the sector said.
The Trident and Taj Mahal Palace and Tower said they have been flooded with requests for reservations at their restaurants when they reopen December 21, almost a month after the terrorist attacks on these landmark hotels destroyed significant portions of both buildings.
Direct selling FMCG company Amway India will increase the prices of all its products by 3-5 per cent in early 2009 even as commodity and crude prices are witnessing a sharp decline.
FMCG firm Marico's success lies in its ability to pick its fights, exiting areas where MNC competition is high and concentrating on creating niche segments instead.
This is one New Year when most citizens will not be comfortable partying following the terrorist attacks that left hundreds dead.
Donatella may attend Feb 2009 launch of Versace store in Delhi.
Spencer's Retail, the retail arm of RPG Group, says it has seen a 30-40 per cent decline in the rentals in Tier-II and -III cities. In Tier-I and metropolitan cities, the correction is in the range of 15-20 per cent, and a further correction and its impact is likely to come in the next few months.
According to Jagat M Sarkar, head of HR, e-Rev Max, a product company which has its main development centre in Kolkata and presence in 60 countries, "In the given scenario, there will be increased focus on getting quality manpower. Salary hikes too would be hit. Those on the bench and non-performers are jittery too as companies plan on pink slips.
Information technology employees and fresh graduates in Kolkata have started to see salary cuts and employee lay offs.
Bookings in five-star hotels and inflow of foreign tourists into the country were already running low due to the global economic meltdown. With Wednesday's terror attack, the hotel industry is expected to see a rise in the number of cancellations and also a substantial reduction in tourist numbers since the terrorists have struck at the peak of the tourist season.
The firms record robust 10-15% growth till September. However, despite the enhanced outlays for A&B, companies are looking at adopting cost -cutting measures.
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